There’s a stark difference between simply hosting a show and truly putting on a spectacle — a distinction Louis Vuitton made abundantly clear with its latest Cruise collection presentation. Transporting a select audience of editors, ambassadors, and VIPs including Cate Blanchett, Emma Stone, Jaden Smith, Sophie Turner, and Hoyeon to the historic French city of Avignon, the fashion house delivered an unforgettable experience steeped in medieval grandeur.
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A Historic Setting: Palais des Papes
The collection was unveiled inside the Palais des Papes, one of Europe’s most iconic examples of Gothic medieval architecture. Founded in the 14th century as a papal residence, the palace stands as a UNESCO World Heritage Site and once played host to some of the French papacy’s grandest extravagances. This setting was a fitting backdrop for artistic director Nicolas Ghesquière’s eclectic and richly detailed designs, which felt like a contemporary homage to the grandeur of the past.
Courtly Atmosphere Meets Modern Couture
Guests were seated inside the Cour d’Honneur, the palace’s sweeping formal entrance, on solid wood and red velvet high-backed chairs reminiscent of those found behind a pulpit. This arrangement framed the illuminated runway perfectly, evoking the atmosphere of a royal court performance about to unfold.
As the first models appeared, the show’s medieval inspiration became instantly apparent. Brocade dominated the collection, paired with fuzzy trims and intricate embroidery that called to mind coats of arms and jester-like motifs. Despite these historic references, Ghesquière’s unmistakable design signature shone through: slouchy boots, bold shoulders, and flowing high-low gowns seamlessly blended with the ornate detailing, creating a dialogue between past and present.
A Narrative of Opulence and Contrast
The collection offered a complex narrative of indulgence and contrast, mirroring the storied history of its setting. Victorian-inspired stiff collars met swinging metallic fringe and micro-shorts. Relaxed zip-up jackets were paired with graphic miniskirts, while mirrored shoes reflected the grand surroundings as models walked the runway.
A Finale to Remember
Breaking from tradition, the show’s finale did not end with a typical group walk. Instead, models ascended the palace stairs to empty stadium seats overlooking the audience below. Illuminated by spotlights, they created a striking tableau, while Ghesquière himself took a solitary walk through the pews — a symbolic gesture that sealed his artistic anointment before the captivated crowd.
Louis Vuitton’s Cruise 2025 collection was more than a fashion show; it was an immersive experience where medieval majesty met contemporary innovation, reminding us once again of the power of fashion to transcend time and place.
Frequently Asked Questions
What is the Louis Vuitton Cruise collection?
Louis Vuitton’s Cruise (or Resort) collection is a mid-season line that bridges the gap between spring/summer and fall/winter collections. It typically features travel-inspired designs and is presented in striking, often destination-based runway shows.
Where was the 2025 Louis Vuitton Cruise show held?
The show took place at the historic Palais des Papes in Avignon, France, a 14th-century Gothic palace that once served as a papal residence. It’s a UNESCO World Heritage Site and one of the most iconic medieval landmarks in Europe.
What was the theme of the collection?
The collection embraced medieval aesthetics, drawing on references like brocade fabrics, coat-of-arms-inspired designs, jester-like stripes, and Victorian collars. The setting heavily influenced the pieces, blending historic grandeur with Nicolas Ghesquière’s futuristic vision.
Who designed the collection?
The Cruise 2025 collection was designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections since 2013. Known for blending structure with avant-garde futurism, Ghesquière infused this collection with both historical references and his modern design language.
Which celebrities attended the show?
High-profile guests included Cate Blanchett, Emma Stone, Jaden Smith, Sophie Turner, and Hoyeon, among others. These attendees reflect Louis Vuitton’s strong connections with both Hollywood and global cultural figures.
How did the runway experience differ from traditional fashion shows?
Rather than a typical runway finale, models ascended stairs to a higher seating level, overlooking the guests. Ghesquière then walked solo through the venue, adding a theatrical, almost spiritual closing to the event — symbolic of both reverence and innovation.
Conclusion
With its Cruise 2025 collection, Louis Vuitton didn’t just present fashion—it delivered a narrative experience that transcended eras. Set against the awe-inspiring backdrop of the Palais des Papes, Nicolas Ghesquière masterfully fused medieval opulence with contemporary edge, reaffirming the brand’s place at the forefront of cultural and sartorial conversation.
This wasn’t merely a runway show; it was a theatrical gesture, a symbolic crowning of craftsmanship, creativity, and storytelling. By inviting the past into dialogue with the present, Louis Vuitton once again proved that true luxury lies not only in what we wear—but in the emotions and memories a collection can create.
