Samsung is gearing up to unveil its next generation of foldable smartphones at its highly anticipated Unpacked event, scheduled for July 9, 2025, in Brooklyn, New York. The tech giant has officially confirmed the date, with invitations and a teaser video hinting at big things—specifically, the potential debut of “Ultra” models in its Galaxy Z Flip and Z Fold lineups.
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A Return to New York for a Major Global Launch
This year marks a shift in venue as Samsung brings its Unpacked event back to the U.S., after previous launches in Paris and Seoul. The event will kick off at 10:00 a.m. ET / 7:00 a.m. PT and will be streamed live via Samsung’s YouTube channel and official website. Media outlets, including Gizmodo, will be covering the event live from the scene.
Teaser Hints: “Ultra Unfolds” and the Power of AI
Samsung is keeping major product details under wraps for now, offering only a vague but telling statement:
“With AI leading the way, Galaxy devices are evolving from reactionary smartphones to anticipatory smart companions – transforming how we communicate, create, and connect.”
That brief message, paired with the closing moment of the teaser video where the phrase “Ultra unfolds” appears, strongly suggests that Samsung may introduce Ultra variants of its foldables—mirroring the naming strategy it uses for its flagship Galaxy S-series.
What We Know So Far: Leaks, Rumors, and Speculation
Despite Samsung’s silence, leaks have already painted a promising picture of what’s to come. Reports indicate that:
- The Galaxy Z Flip Ultra and Galaxy Z Fold Ultra may either replace or supplement the Z Flip 7 and Z Fold 7.
- Leaked images suggest the foldables will be thinner than previous generations, possibly as slim as 9mm closed and 4.54mm open.
- The Z Flip Ultra’s cover screen could be edge-to-edge, enhancing functionality without needing to open the device.
- Galaxy AI integration is expected to be deeply embedded, enabling features that anticipate user needs, rather than simply reacting.
A New Standard for Foldables?
Samsung is clearly setting the stage for a major leap forward. On its official U.S. newsroom, the company recently teased:
“The demand is clear — an Ultra-experience that goes beyond a simple list of upgraded features in a smaller and more portable form factor.”
This statement hints at a holistic evolution, combining industry-leading hardware, cutting-edge AI capabilities, and premium design refinements. Whether it’s for productivity, entertainment, or creative tasks, the upcoming foldables promise to deliver a truly versatile experience.
What to Expect on July 9
With just weeks to go until the curtain rises in Brooklyn, the tech world is bracing for what could be Samsung’s boldest foldables yet. Whether these new models carry the “Ultra” name or set a new standard entirely, expectations are sky-high.
Stay tuned for full coverage and analysis as the event unfolds—literally.
Frequently Asked Questions
What does the term ‘Ultra’ refer to in Samsung’s foldables?
“Ultra” likely refers to a more premium version of the Galaxy Z Flip and Z Fold, offering top-tier specs, design, and AI integration—similar to the Galaxy S Ultra models.
Are these new models replacing the Galaxy Z Flip 7 and Z Fold 7?
It’s unclear if they’re replacements or additions, but leaks suggest Samsung may debut Galaxy Z Flip Ultra and Z Fold Ultra instead of the expected Z Flip 7 and Z Fold 7.
When is the Samsung Unpacked event happening?
The event is scheduled for July 9, 2025, at 10:00 a.m. ET / 7:00 a.m. PT, in Brooklyn, New York.
Will Samsung unveil both the Flip and Fold models at the event?
Yes, based on past trends and current teasers, both the Galaxy Z Flip and Z Fold lines are expected to be featured.
What AI features are being teased with these new foldables?
Samsung hints at “anticipatory smart companions,” suggesting AI will proactively assist with tasks, communication, and content creation—moving beyond reactive smartphone behavior.
How can I watch the Samsung Unpacked event?
The event will be live-streamed on Samsung’s official YouTube channel and Samsung.com.
What does “Ultra unfolds” in the teaser video mean?
It’s a strong hint that Samsung will introduce “Ultra” branded foldables, emphasizing enhanced capabilities and premium build quality.
Conclusion
Samsung’s upcoming Unpacked event on July 9 is shaping up to be a pivotal moment for its foldable phone lineup. With strong hints of ‘Ultra’ versions of the Galaxy Z Flip and Z Fold, and a clear focus on AI-powered innovation, the company is signaling a new era for mobile technology—where performance, design, and intelligence converge.
Whether it’s sleeker hardware, smarter software, or a bolder brand strategy, all eyes will be on Brooklyn as Samsung unfolds its vision for the future of smartphones.
